In the last blog, we discussed the impact of social media on businesses. Today, we will try to break down various aspects of blogging. Let’s start with a short history of blogging: Initially, people used to have their personal weblog in which they used to write about their day and stuff. So, “web-log” from the past now known as a ‘blog’.
Like many other innovations and inventions on the Internet, many businesses saw and understand the importance of having a blog to keep their clients and customers updated, so the term “blogging” created. Blogging can turn out to be an inexpensive and an impactful marketing tool for businesses.
Here are some interesting statistics:
According to Ultimate (n.d), 43% of people admit to skimming blog posts.
Web sites with a blog have tended to have 434% more indexed pages. (“Blogging,” n.d. ). Marketers who prioritise blogging are 13x more likely to achieve a positive ROI on their efforts.
Blogs are the 5th most trusted source for accurate online information. (Allen, 2015)
How blogs are different than websites: People always gets confused when differentiating between a blog and website, The reason behind it is that Businesses often integrates their blogs and websites into one thus leaving people in a state of confusion. There are many differences which set apart blogs from sites. We’ll discuss the two most important points.
1. Unlike websites, blogs updated on a regular basis: Doesn’t matter if it’s a personal blog or a company’s blog. They always updated daily with new content and information. A personal blog can update with the latest happening in a day whereas a business blog is updated to provide insights on their latest services and products.
2. Blogs can integrate with other Social Media for a deeper engagement with the readers: Blogs allows its users to comment on blogs to let the blogger know what they feel about it as well as they can have discussions with bloggers and other readers of the blog.
How can Blogs be useful in business?
There are many reasons why companies should use blogging as an effective marketing tool. I’ll try to be more elaborating in below-outlined points
1. Blogging is an excellent Search Engine Optimisation Tool (SEO). It gives the business an unique identity on the web as Search Engines love new and accurate content. Having a blog can set you apart from your competitors.
2. Blogs are effective in keeping your customers updated with the latest information related to your brand and services. You can keep them posted on the new deals and other informative tips to keep them aware and loyal to your brand. If a customer comes to read your blog to consume information they are high chances that he is going to spend money to have your products and services.
3. Blogs are helpful in gaining the trust of the new customers. It helps prospects to familiarise themselves with your company and building a strong rapport. With a blog, you get the power to show off what you have got for the customers also letting them what sets you apart from your competitors. As we discussed earlier, blogs let its reader post comments and interact with the blogger. It will help them to interact with the brand on a personal level thus they get to know the brand better. It builds credibility, and hence people will trust you enough to buy from you.
4. Blogs can also help you make some extra money through advertising and sponsorships alongside promoting your product and services online.
Socio-Technical principles: Now we are going to touch upon another related topic Sociotechnical principles. Let us start by getting to know about the Sociotechnical system: It referred to the interaction between people and technology in workplaces but how this Socio-Technical Design connected to Social Media Networks.
In today’s technological world, when almost all the businesses register their online presence through Social Media Networks like blogs, Facebook, twitter, etc. It has become a concern of high importance that they deploy techniques and methods to keep their customers and themselves protected from Cyber Crime as it can result in some destructive consequences.
The world has become too dynamic, complex and diversified, too cross-linked by the global immediacies of modern communication, for the stability of thought or dependability of behaviour to be successful. —Timothy Leary (1920-1996).
Just like most innovations which have a tendency to crime, the Internet holds potential for misuse of information in human interactions. Crimes committed online with the help of computer and internet are the worst. A survey of computer
security officials discovered that about half of responding, companies experienced increased numbers of security incidents between 2004 and 2006. It further showed that as the incidents of cybercrime increased, the financial losses caused by these crimes escalated as well. These facts are the evidence that the growing severity of crime resulting from the social system’s inability to keep up with the rapidly progressing technical system.
“Anybody is just two clicks away from finding compromised financial data in social media,” says Gabriel Guzman, head of cyber intelligence at RSA, the security division of tech firm EMC.
Businesses should come up with some new methods to make their interaction and exchange of information with customers safe and sound from cyber criminals.
Allen, O. (2015). Kindergartens and childcare centres in New Zealand. Retrieved from https://blog.hubspot.com/marketing/business-blogging-in-2015?__hstc=191390709.ce5de82ba815899e3e9b6d38bc6c157d.1489916393895.1489916393895.1489916393895.1&__hssc=191390709.2.1489916393896&__hsfp=4044724752#sm.0000z0g28jalnerpqbo2rb9du01mt.
Blogging Statistics – infographic. (n.d.). Retrieved from http://www.techclient.com/blogging-statistics/.
Ultimate List of Marketing Statistic. (n.d.). Retrieved from https://www.hubspot.com/marketing-statistics?__hstc=191390709.ce5de82ba815899e3e9b6d38bc6c157d.1489916393895.1489916393895.1489916393895.1&__hssc=191390709.1.1489916393896&__hsfp=4044724752.