In this blog, we will further discuss Social Media. Unlike last blogs here we are going to stress on the Implications of Adopting Social Media in a Business and what can be the negative aspects of it while taking into consideration the latest web technologies like Web 2.0 and Web 3.0 and other Information Architecture. So let’s start by a small recap on what social media is and getting familiar with the technical terms related to various web technologies:
Social media puts into use the web-based and other mobile technologies to convert simple communications into an interactive dialogue. When I say, “Interactive” I’m referring to a conversation which is not face-to-face but indirect through various electronic means such as Mobile phones, computers and other devices. These indirect conversations can be in the form of speech, music or other sounds, data, text, visual images, etc. According to a study in 2012, Facebook, YouTube, Wikipedia, BlogSpot, and Twitter. However, they are available for anyone to use some employers tends to restrict the use of social media platforms at the workplace by using a restricted-access protocol in their IT infrastructure.
WORLD WIDE WEB
The Web or World Wide Web invented by Sir Tim Berners-Lee in 1989. It is a collection of millions of websites which is connected to each other like a spider web to the internet that can be accessed by anyone with the internet enabled phone like Mobile phone, laptops or a computer. “World Wide Web as a city, where skyscrapers are web servers, websites are rooms within them, and URL are the addresses. It’s super simple—and could just help your friends, or young children, understand the difference between the ‘net and Web”. (Camp, n.d.)
I will try to break it down in the simplest way as possible, This is the very first generation of World Wide Web where various web pages connected to each other by hyperlinks. It was termed as the document web. However, It was not able to provide the interactive content or a great Graphical User Interface to the viewers which are an important part of all the Social Media Platforms, but business still made use of it to pass business information to the consumers through a text based interface which was just read-only. The visitor was hardly able to interact with the businesses or with the website’s author or creator, but still, it was a major milestone in the history of World Wide Web. It based on HTTP, HTML and URI Protocol.
This is second-generation of World Wide Web which came into the picture in 2004. It brings a lot of tremendous changes in how we use to interact with the websites. It is termed as the Social Web. This was readily adopted by then available social media platforms as it was a lot more interactive unlike Web 1.0. Due to many technological changes, Web 2.0 turned out to be a winner. It made the internet more accessible to the normal users as well as it provided the abilities and tools to develop more interactive content for the websites which largely used by businesses and other social media giants.
“If you don’t have an E-mail address, you’re in the Netherworld. If you don’t have your own World Wide Web page, you’re a nobody.” -Clifford Stoll
Now let’s try to jump to WEB2.0 and try to nail down a definition for it. It is an important term which is often used when we talk about the evolution of World Wide Web. It is the more intelligent version of World Wide Web. It came into existence in 2006 and termed as the metadata web. It has many new cool features which make it class apart for its predecessors. It provides more control over the information and how you want to put it. It is highly mobile and three-dimensional. It provided, even more, wider selections of tools to developers to create new content with seamless integration. Creating dynamic websites is great using Web 3.0. Apple’s Siri uses Web 3.0 to display a large amount of information for users.
Web 4.0 is not a new generation but an alternative to what we already use. It makes the world wide web mobile friendly and seamlessly easy to access websites on small screen devices. That is the reason it was termed as Mobile Web. Many businesses make use of this technology to register their presence on the mobile devices by creating mobile friendly websites and applications. (“Web 1.0,” n.d.).
In the end, I’m going to explain the implications of using social media technologies in the workplace. In spite of having a range of positive outcomes of using social media it also brings some negative results discussed below:
Social Media is Time consuming as thousands of people sends their feedback about a particular brand. Sometimes it becomes hard to interact with each and every one of them. Failing in doing so can affect the brand image. Business who have no such service to handle all this can find it very hard to use social media as a marketing tool.
Social media marketing can be Intrusive as it requires users to share their personal information with a particular brand so they can get the relevant advertisement and news related to the brand. It sometimes makes people feel not very secure about the privacy.
You can not control the feedback you get from the customers. Sometimes unhappy customers can badly damage your brand image by posting offensive comments and pictures related to the brand, and there are not enough tools provided by social media platforms to control such negative feedbacks from customers.
“Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalised people to speak and bring much-needed attention to the issues they face. At its worst, social media also offers ‘everyone’ an unprecedented opportunity to share in collective outrage without reflection”. -Roxane
If you enjoyed this post, I’d be very happy if you’d comment down below and let me know how do you like it. I’m also open for any discussions you want to have about the topic. Thank you!
Camp, T. (n.d). What is the World Wide Web?. Retrieved from http://ed.ted.com/lessons/what-is-the-world-wide-web-twila-camp#review
Web 1.0 vs Web 2.0 vs Web 3.0 vs Web 4.0 vs Web 5.0. (n.d.). Retrieved from https://flatworldbusiness.wordpress.com/flat-education/previously/web-1-0-vs-web-2-0-vs-web-3-0-a-bird-eye-on-the-definition/.