We had covered a wide range of topics in our last blogs, In this blog, I would be focussing mainly on small businesses and other non-profit organisations and how they deploy social media for their growth. How social media can be advantageous or disadvantageous for them and what should be taken care of when choosing a social network to establish a brand’s online identity.
So, Let’s start by getting to know what differentiates a small business from a large business. As the name suggests, a small business can refer to something which is owned and runs independently with a very limited number of employees and has small revenue whereas a big business involves large transactions and corporate-controlled large-scale business activities. On the other hand, a non-profit organisation can define as a not-for-profit corporation which means they are self-governing private organisations and any profit generated by them does not go to those who own or operate it.
Now let’s jump right into our agenda for today which is to find out how these small and non-profit businesses make use of social media to expand their business. There are so many social networking sites available today that sometimes it must be confusing for the growing businesses to identify the best suitable site to promote their business. So it becomes crucial that what they choose as their powerful marketing tool.
For small businesses, social media can turn out to be great to provide a top-notch customer experience. It’s a great way for them to getting to know their customers and potential customers, getting closer to them and begin to form relationships that can lead to many growths opportunities. So by providing customer service and support through social media open new prospects for a small business. It could be a great way to straighten an emerging brand. While talking about the advantages, it is also vital for these businesses to go beyond their limits to keep their online customers happy because in a virtual world a single unhappy customer can do a lot of damage to the brand image.
Just like small businesses, a Non-profit organisation can also take significant advantage of Social Media. Non-Profit organisations can engage with the community in a never seen before ways through Social Media Websites like Facebook, Youtube, LinkedIn, even Instagram and other online services like emails.
“Nonprofits overwhelmingly (88%) said their primary communication tools were email and their websites, even though fully 97% of them are on Facebook. This may have to do with the fact that in their mind, the pinnacle of engagement is a donation (47%). Clearly, simply getting folks to retweet or comment (18% each) is helpful only to the extent it culminates in financial support, which still typically happens through a donate page.” (Lee, 2015).
In the end, I would also like to throw some light on mobile social media and how it is different from traditional social media, well, as the name suggests, it is the mobile-optimized versions and applications of the social media websites so they can be used with ease on small screen mobile devices. It is very important in a business to take into consideration the number of mobile users in the world who uses social media on their mobile instead of a computer. Targeting this audience will help you grow your businesses incredibly, Users are spending more time accessing social media from mobile devices compared to desktop computers.
Here are some numbers: Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile (Hemley, 2014).
Going by above numbers, it’s imperative that companies recognise the importance of delivering social media messaging that caters to and targets mobile device users by developing mobile-friendly content.
If you enjoyed this post, I’d be very happy if you’d comment down below and let me know how do you like it. I’m also open for any discussions you want to have about the topic. Thank you!
Hemley, D. (2014). 7 Mobile Social Marketing Tips to Connect With Mobile Users. Retrieved from https://blog.bufferapp.com/social-media-non-profits
Lee, K. (2015). Social Media for Non-Profits: High-Impact Tips and the Best Free Tools. Retrieved from https://blog.bufferapp.com/social-media-non-profits